Objective

​

Approaching COMMERCE as a brand experience connecting all stages of consumer & shopper journeys by delivering great online content that blends marketing assets with e-commerce customers and consumers.

​

Description

​

• Understanding the consumer journey and the commerce opportunities across the whole journey

• Blending marketing assets with e-commerce customers and consumers.

• Understand the different e-commerce models for B2B and B2C.

• What does visibility in e-commerce mean for marketers

• How do people shop online and buy on mobile

• Building the omni-channel assets required to win with shoppers & customers in e-commerce

• Identifying relevant resources for execution

​

Course Attendees

​

Marketing, Customer / Trade marketing, E-Commerce Sales Lead

​

Expected Course Duration

​

Depending on the level of details 1-3 days

​

Expected Outcome

 

Formulate a framework to build and develop a fully integrated e-commerce channel that connects marketing assets to digital sales platforms to win market share online.