ELEVATE your in-store execution through a set of programs designed to help transform your strategic business unit into producing positive results while delivering value to your shoppers. From developing a joint trade category management process between retailers and manufacturers, to evaluating and managing your categories on the ground, our category management training programs will guide you in setting and reviewing your respective category definition and shopper centric segmentation to ease the shoppers’ navigation and purchase decision.

 

As channel blurring continues and competition increases, Category Management is more critical than ever before. Elevate’s programs put consumer and shopper insights at the core of developing and executing winning Category Plans. 

 

Category Management is the science of managing categories as strategic business units aiming at maximizing the ROI of shelf space at retailers. It is a collaboration between suppliers and retailers to determine the point of optimization through pricing, promotion, shelving, assortment, and merchandizing to maximize profitability and shopper satisfaction.

 

The following are our existing courses that can be tailored specifically for your needs.  For more details, click on each course tab to get an overview on course objective, description, proposed attendees, duration, and expected outcome. If you would like to inquire furthermore about any of the courses please email us here.