Objective

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To understand the difference between consumer and shopper and how to impact the buying decision

 

Description

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• Understand the difference between consumer vs shopper

• Introduction to the shopper marketing wheel

• Develop shopper marketing strategy

• How to build shopper insights and convert them to executional platforms

• How to prepare a shopper marketing plan based on the triple win with the right investment

• How to engage shoppers at different touch points

• How to develop the right KPIs and evaluation tools

 

Course Attendees

 

Customer / Trade Marketing, Field Sales leaders, marketing

 

Expected Course Duration

 

3 days

 

Expected Outcome

 

Develop the capability to plan and execute successful shopper programs that drives category and brand growth by understanding who are the shoppers, where they shop and what motivates them to buy