Objective

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Applying Shopper Insights Into Actions that drive Perfect Stores Definition, development and execution framework to win with customers and channels

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Description

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• Understand the difference between Shopper & Consumer

• Demonstrate how the best Perfect Store Definitions are rooted in shopper insight

• Understand what is a good shopper insight and how it should drive the in-store execution

• Understand what winning with shoppers in store really means

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Course Attendees

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Customer / Trade marketing, Marketing, Field Sales leaders and Merchandising

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Expected Course Duration

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2 days

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Expected Outcome

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Understand how shopper insights are the foundation of Perfect Store execution and translating your shopper understanding into actions.