Objective

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To build a shopper centric perfect store program that satisfies the shopper needs, habits, attitudes and decision tree by channel

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Description

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• Understand the differences between Shoppers & Consumers

• Develop Shopper Centric Perfect Store guidelines and set execution KPIs:

  • Product range / Assortment

  • Pack size and New Product Development (NPD)

  • Price Strategy

  • Promotion Strategy

  • Place Guidelines

  • Proposition / Call To Action

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Course Attendees

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Field Sales leaders, customer / trade marketing , Marketing

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Expected Course Duration

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Depending on the level of details 1-2 days

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Expected Outcome

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Delivering a Perfect Store Program that ensures consistent execution by channel to fast-track top and bottom-line growth.