Shopper Buying Cycle

Objective

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To understand how shoppers shop & how to influence the steps of the purchase decision

Description

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• What triggers shoppers to buy

• How shoppers search for their products

• How are shoppers influenced by different choices

• The purchase decision

• What happens after purchase

• How to gain shopper loyalty

Course Attendees

 Shopper marketing, marketing, customer / trade marketing

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Expected Course Duration

1 day

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Expected Outcome

A full understanding of shopper behavior that enables the company to plan and execute successful shopper programs