Objective

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Drive profitable share growth by managing the revenue profile in association to its underlying execution building blocks

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Description

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• Translate the trade category growth strategy into an execution plan

• Build the category annual forecast and trade spend budget

• Develop the annual trade activity calendar including the promotion plan, distribution drives and visibility budget
   

Course Attendees

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Field Sales leaders, customer / trade marketing

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Expected Course Duration

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Depending on the level of details 1-3 days

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Expected Outcome

 

Develop the framework for a full go-to-market plan that ensures business growth momentum and market share growth in line with the category growth strategy