Objective

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To understand and develop successful distribution strategies & plans

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Description

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• Understanding the different route to market models

• Identifying the competitor landscape

• Understanding cost implications of every channel

• Designing the optimum route to market

• Identifying relevant resources for execution

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Course Attendees

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Field Sales leaders, customer / trade marketing

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Expected Course Duration

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Depending on the level of details 1-3 days

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Expected Outcome

 

A full route to market plan with resources required & coverage plan