Merchandizing Excellence (Merchandising call steps)

Objective

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Understand the impact of consistent in-store execution by learning the fundamentals of Merchandising and Perfect Stores

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Description

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• Understand the difference between Shopper & Consumer

• Merchandising principles and call steps

• Primary shelf Vs secondary display and hot zone

• Perfect Store execution principles

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Course Attendees

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Field Sales and Merchandising – Trade Marketing

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Expected Course Duration

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1 Day

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Expected Outcome

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Develop a Shopper centric in-store execution team empowered to achieve the perfect store targets.