Objective

To understand how to allocate budgets across the P&L and investment allocation congruent to strategy

Description
 

• Understanding company strategy and Boston consulting group (BCG) matrix

• Allocating brands relevant to BCG

• Understanding optimum budget setting & allocation

• Understanding how to allocate investments across key Jobs to be done

• Understanding different ROI evaluation models vs different payback periods
   

Course Attendees
 

Marketing, Customer / Trade marketing, senior leaders & executive board members
 

Expected Course Duration
 

Depending on the level of details 1-2 days
 

Expected Outcome
 

A full understanding on how to differentiate company brands relevant to company strategy with a full understanding on how to allocate budgets & assign investments relevant to company Jobs to be done