Objective

 

Ensure that all category and brand strategies are being implemented on ground by all company functions with full alignment and congruence

​

Description

​

• IBP is a fully integrated business process

• Starting by a full core functions audit namely brand, customer, financial & supply chain

• Assigning clear jobs to be done by function

• Moving into a series of actions to develop investment strategy, customer marketing plans, trade category plans & customer business plans

• Ending by a Joint Business plan with the customer where we agree & sign off the annual customer / company plan

 

Course Attendees

 

Marketing, Marketing Research, Customer / Trade marketing, Field sales Leaders, Finance, Supply Chain & executive board members

​

Expected Course Duration

​

Depending on the level of details 2 days

​

Expected Outcome

 

A cross functional fully integrated & aligned plan by customer by brand including investment, timely activity grid, store representation & KPI’s

​