In-Store Execution Excellence
(Perfect Store Touchpoints & In-Store Media Planning)
Objective
Build an in-store execution plan that is Shopper led and that ensures fast-track Growth & Profit
Description
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Understanding the Shopper and tailoring activities accordingly
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Developing the 6P’s by category and channel to meet shopper needs
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Ensuring the right products are available in the right location to meet shopper demand
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Ensuring the right proposition is communicated to shoppers
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Leveraging technology to uplift shopper engagement
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Aligning trade investment counterparts to deliver 6P’s that satisfy shopper needs
Course Attendees
Field Sales leaders, customer / trade marketing
Expected Course Duration
Depending on the level of details 2-3 days
Expected Outcome
A full shopper-centric 6P’s execution plan for Perfect Store touchpoints & in-store media planning across channels that ensure profitable and sustainable growth.