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In-Store Execution Excellence
(Perfect Store Touchpoints & In-Store Media Planning)

Objective

Build an in-store execution plan that is Shopper led and that ensures fast-track Growth & Profit

Description

  • Understanding the Shopper and tailoring activities accordingly

  • Developing the 6P’s by category and channel to meet shopper needs

  • Ensuring the right products are available in the right location to meet shopper demand

  • Ensuring the right proposition is communicated to shoppers

  • Leveraging technology to uplift shopper engagement

  • Aligning trade investment counterparts to deliver 6P’s that satisfy shopper needs

Course Attendees

 

Field Sales leaders, customer / trade marketing

 

Expected Course Duration

 

Depending on the level of details 2-3 days

 

Expected Outcome

 

A full shopper-centric 6P’s execution plan for Perfect Store touchpoints & in-store media planning across channels that ensure profitable and sustainable growth.

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