Objective
 

To understand how to create an optimum 360-degree ATL & BTL brand / category annual activity grid

Description
 

 

• Understand budgets allocated to brands

• Assigning investments between Advertising, Promotion (A&P) & Trade terms spending

• Understanding optimum split of A vs P budgets

• Understanding optimum split of trade terms budget

• How to build momentum through activity planning

• Developing a full year calendar activity grid
   

Course Attendees
 

Marketing, Customer / Trade marketing, finance, senior leaders & executive board members
 

Expected Course Duration
 

Depending on the level of details 1-2 days
 

Expected Outcome
 

A full understanding on how to develop a full year timely activity grid for brands & categories