Objective

 

To enable the team to align investments behind business priorities & understand clear demand drivers of forecasting & boosting ROI

​

Description

​

• Understanding market segments & value drivers

• Reviewing category / brand priorities

• Transforming priorities into Marketing & Sales Jobs to be done (JTBD)

• Investment allocation vs each JTBD

• Understanding implications on forecast

• Measuring ROI & forecasting KPI’s
   

Course Attendees
 

Customer / trade marketing, Marketing, Business development, field sales

 

Expected Course Duration

 

Depending on the level of details 2-3 days

 

Expected Outcome

 

 Enable the organization to formulate a full plan with investment congruent to business priorities & forecast relevant to demand drivers ensuring optimum ROI.